Javad Azimi, Ruofei Zhang, Yang Zhou, Vidhya Navalpakkam, Jianchang Mao, Xiaoli Fern. The impact of visual appearance on user response in online display advertising. In Alain Mille, Fabien L. Gandon, Jacques Misselis, Michael Rabinovich, Steffen Staab, editors, Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume). pages 457-458, ACM, 2012. [doi]
Abstract is missing.