Rina Azoulay, Esther David. Ad Exchange: Intention Driven Auction Mechanisms for Mediating Between Publishers and Advertisers. In IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2015, Singapore, December 6-9, 2015 - Volume II. pages 220-225, IEEE, 2015. [doi]
Abstract is missing.