An Empirical Analysis of Virtual Goods Pricing Strategies in Virtual Worlds

Sulin Ba, Dan Ke, Jan Stallaert, Zhongju Zhang. An Empirical Analysis of Virtual Goods Pricing Strategies in Virtual Worlds. In Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, 9-12 July 2010. pages 86, AISeL, 2010. [doi]

Authors

Sulin Ba

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Dan Ke

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Jan Stallaert

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Zhongju Zhang

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