Sulin Ba, Dan Ke, Jan Stallaert, Zhongju Zhang. An Empirical Analysis of Virtual Goods Pricing Strategies in Virtual Worlds. In Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, 9-12 July 2010. pages 86, AISeL, 2010. [doi]
@inproceedings{BaKSZ10-0, title = {An Empirical Analysis of Virtual Goods Pricing Strategies in Virtual Worlds}, author = {Sulin Ba and Dan Ke and Jan Stallaert and Zhongju Zhang}, year = {2010}, url = {http://aisel.aisnet.org/pacis2010/86}, researchr = {https://researchr.org/publication/BaKSZ10-0}, cites = {0}, citedby = {0}, pages = {86}, booktitle = {Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, 9-12 July 2010}, publisher = {AISeL}, }