The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis

Patrick Bachmann, Markus Meierer, Jeffrey Näf. The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis. Marketing Science, 40(4):783-809, 2021. [doi]

Authors

Patrick Bachmann

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Markus Meierer

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Jeffrey Näf

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