Targeting and Signaling in Ad Auctions

Ashwinkumar Badanidiyuru, Kshipra Bhawalkar, Haifeng Xu. Targeting and Signaling in Ad Auctions. In Artur Czumaj, editor, Proceedings of the Twenty-Ninth Annual ACM-SIAM Symposium on Discrete Algorithms, SODA 2018, New Orleans, LA, USA, January 7-10, 2018. pages 2545-2563, SIAM, 2018. [doi]