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Ricardo A. Baeza-Yates. Web Advertising. In Francesco Buccafurri, Giovanni Semeraro, editors, E-Commerce and Web Technologies, 11th International Conference, EC-Web 2010, Bilbao, Spain, September 1-3, 2010. Proceedings. Volume 61 of Lecture Notes in Business Information Processing, pages 143-145, Springer, 2010. [doi]

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