Research on the Influencing Factors of Consumers' Purchase Intention of Agricultural Live Stream E-commerce Based on SOR Model

Pengfei Bai. Research on the Influencing Factors of Consumers' Purchase Intention of Agricultural Live Stream E-commerce Based on SOR Model. In 13th International Conference on E-business, Management and Economics, ICEME 2022, Beijing, China, July 16-18, 2022. pages 59-63, ACM, 2022. [doi]

@inproceedings{Bai22-12,
  title = {Research on the Influencing Factors of Consumers' Purchase Intention of Agricultural Live Stream E-commerce Based on SOR Model},
  author = {Pengfei Bai},
  year = {2022},
  doi = {10.1145/3556089.3556153},
  url = {https://doi.org/10.1145/3556089.3556153},
  researchr = {https://researchr.org/publication/Bai22-12},
  cites = {0},
  citedby = {0},
  pages = {59-63},
  booktitle = {13th International Conference on E-business, Management and Economics, ICEME 2022, Beijing, China, July 16-18, 2022},
  publisher = {ACM},
  isbn = {978-1-4503-9639-4},
}