Linking Quality Function Deployment and Conjoint Analysis for New Product Design

Daniel Baier, Michael Brusch. Linking Quality Function Deployment and Conjoint Analysis for New Product Design. In Daniel Baier, Reinhold Decker, Lars Schmidt-Thieme, editors, Data Analysis and Decision Support. Studies in Classification, Data Analysis, and Knowledge Organization, pages 189-198, Springer, 2005. [doi]

Abstract

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