Raju Balakrishnan, Subbarao Kambhampati. Click efficiency: a unified optimal ranking for online Ads and documents. J. Intell. Inf. Syst., 46(3):531-562, 2016. [doi]
@article{BalakrishnanK16, title = {Click efficiency: a unified optimal ranking for online Ads and documents}, author = {Raju Balakrishnan and Subbarao Kambhampati}, year = {2016}, doi = {10.1007/s10844-015-0366-3}, url = {http://dx.doi.org/10.1007/s10844-015-0366-3}, researchr = {https://researchr.org/publication/BalakrishnanK16}, cites = {0}, citedby = {0}, journal = {J. Intell. Inf. Syst.}, volume = {46}, number = {3}, pages = {531-562}, }