User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach

Janarthanan Balakrishnan, Jeevananthan Manickavasagam. User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach. JECO, 14(3):17-34, 2016. [doi]

Abstract

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