Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising

Michela Balconi, Martina Sansone, Carlotta Acconito. Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising. Sensors, 23(9):4332, 2023. [doi]

Abstract

Abstract is missing.