Michel Ballings, Dirk Van den Poel. The Dangers of Using Intention as a Surrogate for Retention in Brand Positioning Decision Support Systems. In Myra Spiliopoulou, Lars Schmidt-Thieme, Ruth Janning, editors, Data Analysis, Machine Learning and Knowledge Discovery - Proceedings of the 36th Annual Conference of the Gesellschaft für Klassifikation e. V., Hildesheim, Germany, August 2012. Studies in Classification, Data Analysis, and Knowledge Organization, pages 181-188, Springer, 2012. [doi]
Abstract is missing.