Yield Optimization of Display Advertising with Ad Exchange

Santiago R. Balseiro, Jon Feldman, Vahab S. Mirrokni, S. Muthukrishnan. Yield Optimization of Display Advertising with Ad Exchange. Management Science, 60(12):2886-2907, 2014. [doi]

Authors

Santiago R. Balseiro

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Jon Feldman

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Vahab S. Mirrokni

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S. Muthukrishnan

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