Santiago R. Balseiro, Jon Feldman, Vahab S. Mirrokni, S. Muthukrishnan. Yield Optimization of Display Advertising with Ad Exchange. Management Science, 60(12):2886-2907, 2014. [doi]
@article{BalseiroFMM14,
title = {Yield Optimization of Display Advertising with Ad Exchange},
author = {Santiago R. Balseiro and Jon Feldman and Vahab S. Mirrokni and S. Muthukrishnan},
year = {2014},
doi = {10.1287/mnsc.2014.2017},
url = {http://dx.doi.org/10.1287/mnsc.2014.2017},
researchr = {https://researchr.org/publication/BalseiroFMM14},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {60},
number = {12},
pages = {2886-2907},
}