Zhuolan Bao, Michael Chau. The Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]
@inproceedings{BaoC17,
title = {The Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality},
author = {Zhuolan Bao and Michael Chau},
year = {2017},
url = {http://aisel.aisnet.org/amcis2017/eBusiness/Presentations/35},
researchr = {https://researchr.org/publication/BaoC17},
cites = {0},
citedby = {0},
booktitle = {23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017},
publisher = {Association for Information Systems},
}