Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce

Ying Bao, Xusen Cheng, Alex Zarifis. Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce. JGIM, 30(2):1-20, 2022. [doi]

Authors

Ying Bao

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Xusen Cheng

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Alex Zarifis

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