Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce

Ying Bao, Xusen Cheng, Alex Zarifis. Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce. JGIM, 30(2):1-20, 2022. [doi]

@article{BaoCZ22,
  title = {Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce},
  author = {Ying Bao and Xusen Cheng and Alex Zarifis},
  year = {2022},
  doi = {10.4018/jgim.20220301.oa7},
  url = {https://doi.org/10.4018/jgim.20220301.oa7},
  researchr = {https://researchr.org/publication/BaoCZ22},
  cites = {0},
  citedby = {0},
  journal = {JGIM},
  volume = {30},
  number = {2},
  pages = {1-20},
}