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GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation

Wentian Bao, Hong Wen, Sha Li, Xiao-Yang Liu, Quan Lin, Keping Yang. GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation. In Jimmy Huang, Yi Chang, Xueqi Cheng, Jaap Kamps, Vanessa Murdock, Ji-Rong Wen, Yiqun Liu, editors, Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020. pages 2201-2210, ACM, 2020. [doi]

Authors

Wentian Bao

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Hong Wen

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Sha Li

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Xiao-Yang Liu

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Quan Lin

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Keping Yang

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