Wentian Bao, Hong Wen, Sha Li, Xiao-Yang Liu, Quan Lin, Keping Yang. GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation. In Jimmy Huang, Yi Chang, Xueqi Cheng, Jaap Kamps, Vanessa Murdock, Ji-Rong Wen, Yiqun Liu, editors, Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020. pages 2201-2210, ACM, 2020. [doi]
@inproceedings{BaoWLLLY20,
title = {GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation},
author = {Wentian Bao and Hong Wen and Sha Li and Xiao-Yang Liu and Quan Lin and Keping Yang},
year = {2020},
doi = {10.1145/3397271.3401425},
url = {https://doi.org/10.1145/3397271.3401425},
researchr = {https://researchr.org/publication/BaoWLLLY20},
cites = {0},
citedby = {0},
pages = {2201-2210},
booktitle = {Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020},
editor = {Jimmy Huang and Yi Chang and Xueqi Cheng and Jaap Kamps and Vanessa Murdock and Ji-Rong Wen and Yiqun Liu},
publisher = {ACM},
isbn = {978-1-4503-8016-4},
}