Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach

Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei. Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach. In Leslie Carr, Alberto H. F. Laender, Bernadette Farias Lóscio, Irwin King, Marcus Fontoura, Denny Vrandecic, Lora Aroyo, José Palazzo M. de Oliveira, Fernanda Lima, Erik Wilde, editors, 22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume. pages 115-116, International World Wide Web Conferences Steering Committee / ACM, 2013. [doi]

Abstract

Abstract is missing.