Joel Barajas, Narayan Bhamidipati, James G. Shanahan. Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges. In Gianluca Demartini, Guido Zuccon, J. Shane Culpepper, Zi Huang, Hanghang Tong, editors, CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021. pages 4838-4841, ACM, 2021. [doi]
Abstract is missing.