Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges - researchr publication authors

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Joel Barajas, Narayan Bhamidipati, James G. Shanahan. Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. In Matthias Hagen, Suzan Verberne, Craig Macdonald, Christin Seifert, Krisztian Balog, Kjetil Nørvåg, Vinay Setty, editors, Advances in Information Retrieval - 44th European Conference on IR Research, ECIR 2022, Stavanger, Norway, April 10-14, 2022, Proceedings, Part II. Volume 13186 of Lecture Notes in Computer Science, pages 575-581, Springer, 2022. [doi]

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