Joel Barajas, Narayan Bhamidipati, James G. Shanahan. Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. In Matthias Hagen, Suzan Verberne, Craig Macdonald, Christin Seifert, Krisztian Balog, Kjetil Nørvåg, Vinay Setty, editors, Advances in Information Retrieval - 44th European Conference on IR Research, ECIR 2022, Stavanger, Norway, April 10-14, 2022, Proceedings, Part II. Volume 13186 of Lecture Notes in Computer Science, pages 575-581, Springer, 2022. [doi]
@inproceedings{BarajasBS22,
title = {Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges},
author = {Joel Barajas and Narayan Bhamidipati and James G. Shanahan},
year = {2022},
doi = {10.1007/978-3-030-99739-7_72},
url = {https://doi.org/10.1007/978-3-030-99739-7_72},
researchr = {https://researchr.org/publication/BarajasBS22},
cites = {0},
citedby = {0},
pages = {575-581},
booktitle = {Advances in Information Retrieval - 44th European Conference on IR Research, ECIR 2022, Stavanger, Norway, April 10-14, 2022, Proceedings, Part II},
editor = {Matthias Hagen and Suzan Verberne and Craig Macdonald and Christin Seifert and Krisztian Balog and Kjetil Nørvåg and Vinay Setty},
volume = {13186},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-030-99739-7},
}