Danny C. Barbery-Montoya, Ashley D. Franco-Lara, Isaac D. Calle Vargas. Brand Valuation Proposal Model for Family and Non-family Cold Meats Companies. Case Study: Sausages La Italiana and Plumrose. In Álvaro Rocha, Carlos Ferrás, Carlos Enrique Montenegro-Marin, Víctor Hugo Medina García, editors, Information Technology and Systems - Proceedings of ICITS 2020, Bogota, Colombia, 5-7 February 2020. Volume 1137 of Advances in Intelligent Systems and Computing, pages 716-724, Springer, 2020. [doi]
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