A Study of First Click Behaviour and User Interaction on the Google SERP

Chris Barry, Mark Lardner. A Study of First Click Behaviour and User Interaction on the Google SERP. In Jaroslav Pokorný, Václav Repa, Karel Richta, Wita Wojtkowski, Henry Linger, Chris Barry, Michael Lang, editors, Information Systems Development, Business Systems and Services: Modeling and Development [Proceedings of ISD 2010, Charles University in Prague, Czech Republic, August 25-27, 2010]. pages 89-99, Springer, 2010. [doi]

Abstract

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