Local Shopping Platforms - Harnessing Locational Advantages for the Digital Transformation of Local Retail Outlets: A Content Analysis

Sören Bärsch, Lars Bollweg, Richard Lackes, Markus Siepermann, Peter Weber, Valerie Wulfhorst. Local Shopping Platforms - Harnessing Locational Advantages for the Digital Transformation of Local Retail Outlets: A Content Analysis. In Thomas Ludwig 0005, Volkmar Pipek, editors, Human Practice. Digital Ecologies. Our Future. 14. Internationale Tagung Wirtschaftsinformatik (WI 2019), February 24-27, 2019, Siegen, Germany. pages 602-616, University of Siegen, Germany / AISeL, 2019. [doi]

Abstract

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