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Live-Stream Shopping is Landing in Germany: An Analysis of the Stickiness Intention of German Customers

Sören Bärsch, Lackes Richard, Markus Siepermann. Live-Stream Shopping is Landing in Germany: An Analysis of the Stickiness Intention of German Customers. In WI for Grand Challenges - Grand Challenges for WI, 17. Internationale Tagung Wirtschaftsinformatik (WI 2022), February 21-23, 2022, Nuremberg, Germany. AISeL, 2022. [doi]

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Sören Bärsch

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Lackes Richard

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Markus Siepermann

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