Sören Bärsch, Lackes Richard, Markus Siepermann. Live-Stream Shopping is Landing in Germany: An Analysis of the Stickiness Intention of German Customers. In WI for Grand Challenges - Grand Challenges for WI, 17. Internationale Tagung Wirtschaftsinformatik (WI 2022), February 21-23, 2022, Nuremberg, Germany. AISeL, 2022. [doi]
@inproceedings{BarschRS22,
title = {Live-Stream Shopping is Landing in Germany: An Analysis of the Stickiness Intention of German Customers},
author = {Sören Bärsch and Lackes Richard and Markus Siepermann},
year = {2022},
url = {https://aisel.aisnet.org/wi2022/digital_retail/digital_retail/2},
researchr = {https://researchr.org/publication/BarschRS22},
cites = {0},
citedby = {0},
booktitle = {WI for Grand Challenges - Grand Challenges for WI, 17. Internationale Tagung Wirtschaftsinformatik (WI 2022), February 21-23, 2022, Nuremberg, Germany},
publisher = {AISeL},
}