Michael Bartl, Johann Füller, Holger Ernst, Hans Mühlbacher. Managerial Perspectives on Virtual Customer Integration - Cognition, Attitude, and Intention. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.
@inproceedings{BartlFEM03,
title = {Managerial Perspectives on Virtual Customer Integration - Cognition, Attitude, and Intention},
author = {Michael Bartl and Johann Füller and Holger Ernst and Hans Mühlbacher},
year = {2003},
researchr = {https://researchr.org/publication/BartlFEM03},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003},
editor = {Ralf Reichwald and Mitchell M. Tseng and Frank T. Piller},
publisher = {Technical University Munich},
}