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Managerial Perspectives on Virtual Customer Integration - Cognition, Attitude, and Intention

Michael Bartl, Johann Füller, Holger Ernst, Hans Mühlbacher. Managerial Perspectives on Virtual Customer Integration - Cognition, Attitude, and Intention. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

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