Frank M. Bass, Kent Gordon, Teresa L. Ferguson, Mary Lou Githens. DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch. Interfaces, 31(3-Supplement), 2001. [doi]
@article{BassGFG01, title = {DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch}, author = {Frank M. Bass and Kent Gordon and Teresa L. Ferguson and Mary Lou Githens}, year = {2001}, doi = {10.1287/inte.31.3s.82.9677}, url = {http://dx.doi.org/10.1287/inte.31.3s.82.9677}, researchr = {https://researchr.org/publication/BassGFG01}, cites = {0}, citedby = {0}, journal = {Interfaces}, volume = {31}, number = {3-Supplement}, }