Frank M. Bass - researchr alias

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Viewing Publication 1 - 6 from 6

2004

Comments on "A New Product Growth for Model Consumer Durables The Bass Model"Frank M. Bass. mansci, 50(12-Supplement):1833-1840, 2004. [doi]

A New Product Growth for Model Consumer DurablesFrank M. Bass. mansci, 50(12-Supplement):1825-1832, 2004. [doi]

2001

DIRECTV: Forecasting Diffusion of a New Technology Prior to Product LaunchFrank M. Bass, Kent Gordon, Teresa L. Ferguson, Mary Lou Githens. interfaces, 31(3-Supplement), 2001. [doi]

1993

Chapter 8 New-product diffusion modelsVijay Mahajan, Eitan Muller, Frank M. Bass. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 349-408, North-Holland, 1993. [doi]

1980

A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice ProcessesAbel P. Jeuland, Frank M. Bass, Gordon P. Wright. ior, 28(2):255-277, 1980. [doi]

1971

Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression AnalysisLeonard J. Parsons, Frank M. Bass. ior, 19(3):822-831, 1971. [doi]

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