Vijay Mahajan - researchr alias

researchr

You are not signed in
Sign in
Sign up

Viewing Publication 1 - 10 from 10

2020

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic ControlsHaris Krijestorac, Rajiv Garg, Vijay Mahajan. isr, 31(2):449-472, 2020. [doi]

2018

Marketing Self-Improvement Programs for Self-Signaling ConsumersRichard Schaefer, Raghunath Singh Rao, Vijay Mahajan. mktsci, 37(6):912-929, 2018. [doi]

2017

Understanding Spillover Effects in Consumption of Rich Digital MediaHaris Krijestorac, Rajiv Garg, Vijay Mahajan, Frenkel Ter Hofstede. icis 2017: [doi]

2010

Optimal Bundling of Technological Products with Network ExternalityAshutosh Prasad, R. Venkatesh, Vijay Mahajan. mansci, 56(12):2224-2236, 2010. [doi]

2006

Managing electronic commerce retail transaction costs for customer valueAlina M. Chircu, Vijay Mahajan. dss, 42(2):898-914, 2006. [doi]

Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component BrandsR. Venkatesh, Pradeep Chintagunta, Vijay Mahajan. mansci, 52(4):613-622, 2006. [doi]

2003

Operationalizing technology improvements in product development decision-makingShantanu Bhattacharya, V. Krishnan, Vijay Mahajan. eor, 149(1):102-130, 2003. [doi]

2002

An Analysis of Manufacturer-Retailer Supply Chain Coordination in Cooperative AdvertisingZhimin Huang, Susan X. Li, Vijay Mahajan. dsj, 33(3):469-494, 2002. [doi]

2001

The Economic Leverage of the Virtual CommunitySridhar Balasubramanian, Vijay Mahajan. ijecommerce, 5(3):103-138, 2001. [doi]

1993

Chapter 8 New-product diffusion modelsVijay Mahajan, Eitan Muller, Frank M. Bass. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 349-408, North-Holland, 1993. [doi]

Sign in or sign up to see more results.

runs on WebDSL