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Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands

R. Venkatesh, Pradeep Chintagunta, Vijay Mahajan. Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands. Management Science, 52(4):613-622, 2006. [doi]

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