Chapter 8 New-product diffusion models

Vijay Mahajan, Eitan Muller, Frank M. Bass. Chapter 8 New-product diffusion models. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 349-408, North-Holland, 1993. [doi]

Abstract

Abstract is missing.