Ashutosh Prasad - researchr alias

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Viewing Publication 1 - 17 from 17

2024

Rejoinder: Dynamic Incentives in Sales Force CompensationOlivier Rubel, Ashutosh Prasad. mktsci, 43(1):232-233, 2024. [doi]

2022

Advertising Cycling to Manage Exclusivity Loss in Fashion StylesNorris I. Bruce, Anand Krishnamoorthy, Ashutosh Prasad. ior, 70(6):3125-3142, November 2022. [doi]

Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer InfluenceGila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte. mansci, 68(6):4725-4741, 2022. [doi]

2020

Contract design when quality is co-created in a supply chainTal Avinadav, Tatyana Chernonog, Gila E. Fruchter, Ashutosh Prasad. eor, 286(3):908-918, 2020. [doi]

2017

In-Store Advertising by CompetitorsDmitri Kuksov, Ashutosh Prasad, Mohammad Zia. mktsci, 36(3):402-425, 2017. [doi]

Pricing and capacity planning for product-line expansion and reductionBirendra K. Mishra, Ashutosh Prasad, Dhinu Srinivasan, Mohsen Elhafsi. ijpr, 55(18):5502-5519, 2017. [doi]

2016

Dynamic Incentives in Sales Force CompensationOlivier Rubel, Ashutosh Prasad. mktsci, 35(4):676-689, 2016. [doi]

2012

Co-Op Advertising in Dynamic Retail OligopoliesXiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi. dsj, 43(1):73-106, 2012. [doi]

Understanding the impact of churn in dynamic oligopoly marketsAshutosh Prasad, Suresh P. Sethi, Prasad A. Naik. automatica, 48(11):2882-2887, 2012. [doi]

2011

Retail competition and cooperative advertisingXiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi. orl, 39(1):11-16, 2011. [doi]

2010

Optimal pricing and advertising in a durable-good duopolyAnand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi. eor, 200(2):486-497, 2010. [doi]

Optimal Bundling of Technological Products with Network ExternalityAshutosh Prasad, R. Venkatesh, Vijay Mahajan. mansci, 56(12):2224-2236, 2010. [doi]

2009

Integrated marketing communications in markets with uncertainty and competitionAshutosh Prasad, Suresh P. Sethi. automatica, 45(3):601-610, 2009. [doi]

2008

Building Brand Awareness in Dynamic Oligopoly MarketsPrasad A. Naik, Ashutosh Prasad, Suresh P. Sethi. mansci, 54(1):129-138, 2008. [doi]

2005

Freeware as a competitive deterrentErnan Haruvy, Ashutosh Prasad. iepol, 17(4):513-534, 2005. [doi]

Strategic Analysis of Corporate Software Piracy Prevention and DetectionBirendra K. Mishra, T. S. Raghu, Ashutosh Prasad. jocec, 15(3):223-252, 2005. [doi]

2002

Quality and Profits Under Open Source Versus Closed SourceBirendra K. Mishra, Ashutosh Prasad, Srinivasan Raghunathan. icis 2002: 32 [doi]

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