One-to-one modeling and simulation: a new approach in customer relationship management for grocery retail

Cem M. Baydar. One-to-one modeling and simulation: a new approach in customer relationship management for grocery retail. In Belur V. Dasarathy, editor, Data Mining and Knowledge Discovery: Theory, Tools, and Technology IV, Orlando, FL, USA, April 1, 2002. Volume 4730 of SPIE Proceedings, pages 346-354, SPIE, 2002. [doi]

Abstract

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