Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA

Erkan Bayraktar, Ekrem Tatoglu, Ali Turkyilmaz, Dursun Delen, Selim Zaim. Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA. Expert Syst. Appl., 39(1):99-106, 2012. [doi]

Abstract

Abstract is missing.