The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of "Made In" in the Purchase Intention

Bárbara Bazan, Manuel José Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira. The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of "Made In" in the Purchase Intention. In Álvaro Rocha 0001, Carlos Ferrás, Paulo Carlos López-López, Teresa Guarda, editors, Information Technology and Systems - ICITS 2021, Península de Santa Elena, Ecuador, February 10-12, 2021, Volume 2. Volume 1331 of Advances in Intelligent Systems and Computing, pages 241-255, Springer, 2021. [doi]

Abstract

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