A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective

Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Hatice Kizgin. A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective. Information Systems Frontiers, 24(6):2027-2051, 2022. [doi]

Abstract

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