Social Media Analytics and Business Value: A Theoretical Framework and Case Study

Nargiza Bekmamedova, Graeme G. Shanks. Social Media Analytics and Business Value: A Theoretical Framework and Case Study. In 47th Hawaii International Conference on System Sciences, HICSS 2014, Waikoloa, HI, USA, January 6-9, 2014. pages 3728-3737, IEEE, 2014. [doi]

Abstract

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