Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda. Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences. Online Information Review, 44(3):545-562, 2020. [doi]

Abstract

Abstract is missing.