This is Not a Game - Social Virtual Worlds, Fun, and Learning

Mark W. Bell, Sarah Smith-Robbins, Greg Withnail. This is Not a Game - Social Virtual Worlds, Fun, and Learning. In Anna Peachey, Julia Gillen, Daniel Livingstone, Sarah Smith-Robbins, editors, Researching Learning in Virtual Worlds. Human-Computer Interaction Series, pages 177-191, Springer, 2010. [doi]