The Impact of Time-Shift TV on TV Viewership and Ad Consumption

Rodrigo Belo, Pedro Ferreira, Miguel Godinho de Matos, Filipa Reis. The Impact of Time-Shift TV on TV Viewership and Ad Consumption. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]

Authors

Rodrigo Belo

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Pedro Ferreira

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Miguel Godinho de Matos

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Filipa Reis

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