Rodrigo Belo, Pedro Ferreira, Miguel Godinho de Matos, Filipa Reis. The Impact of Time-Shift TV on TV Viewership and Ad Consumption. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]
@inproceedings{BeloFMR17,
title = {The Impact of Time-Shift TV on TV Viewership and Ad Consumption},
author = {Rodrigo Belo and Pedro Ferreira and Miguel Godinho de Matos and Filipa Reis},
year = {2017},
url = {http://aisel.aisnet.org/icis2017/DataScience/Presentations/14},
researchr = {https://researchr.org/publication/BeloFMR17},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017},
editor = {Yong Jin Kim and Ritu Agarwal and Jae Kyu Lee},
publisher = {Association for Information Systems},
}