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Mitigating Product Uncertainty in Online Markets: IT and Business Solutions and Research Implications

Izak Benbasat, Chrysanthos Dellarocas, Ramayya Krishnan, Paul A. Pavlou. Mitigating Product Uncertainty in Online Markets: IT and Business Solutions and Research Implications. In Proceedings of the International Conference on Information Systems, ICIS 2008, Paris, France, December 14-17, 2008. pages 145, Association for Information Systems, 2008. [doi]

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