How do B2B companies motivate participation in online innovation?

Anette Bengs, Annika Wiklund-Engblom. How do B2B companies motivate participation in online innovation?. In Artur Lugmayr, editor, International Conference on Media of the Future, Academic MindTrek '12, Tampere, Finland, October 3-5, 2012. pages 119-124, ACM, 2012. [doi]

Authors

Anette Bengs

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Annika Wiklund-Engblom

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