Systematic Service Internationalization Processes: The Case of M-ALPHA

Sandra Bennewitz, Ute Reuter, Michael Prilla, Wolfgang Burr, Thomas Herrmann. Systematic Service Internationalization Processes: The Case of M-ALPHA. In Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar, editors, Implementing International Services. Gabler Research, pages 189-211, Gabler, 2012. [doi]

Abstract

Abstract is missing.