Investigating Consumer Information Search Behavior and Consumer Emotions to Improve Sales Forecasting

Janek Benthaus, Christoph Skodda. Investigating Consumer Information Search Behavior and Consumer Emotions to Improve Sales Forecasting. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]

Authors

Janek Benthaus

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Christoph Skodda

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